Shark Tank India – 2, this is the 33rd episode of STI season 2 out the date of 15 February 2023.
The main purpose of this company is to feed people healthy food. We understand our stomachs are trash and put hygienic food and ill.
Right now, people have become so habituated to eating Hygienic and eating with no benefits that one has become a 50000 industry.
They have established this company to make these habits nutritious and healthy.
The Healthy Binge founders
The founder of The healthy binge is Pranav Korke and Karan korke. The cousin brothers belong to Pune, Maharashtra.
Pranav was born in Nagpur and completed his schooling in Nagpur and took his master’s from Australia. Then he shifted to Pune as same Karan is born in Nagpur.
Karan completed his MBA in marketing from Symbiosis University. They both are co-founders of “The Healthy Binge.”
|Pitchers||Pranav Korke and Karan Korke|
|Ask||₹ 50 lakhs for 5% equity|
|Founder of||The Healthy Binge|
About the Company
The healthy binge company was founded by two young men who is Pranav and Karan. The Main goal of THE HEALTHY BINGE is to feed Healthy Food to people in a different variety and tests.
Therefore, they used to make such products that are tasty to eat and can also benefit our bodies.
Nowadays everyone is very upset with a sick body and obesity. Today, in India, many peoples have a habit of eating Junk food, which has 5000 crores.
All this was to bring the solution to the problem, Healthy Binge has adopted an idea. This company is formed with Products that are made from Sorghum, Millet, Ragi, and Quinoa.
Their products have 180 Kcal other snacks have 240 kcal.
Their products have Dietary fiber as 2 apples, 1 Bunch of Spinach as Iron, 1 egg as much protein, and half a cup of milk as calcium in the rest and snacks. It has 50% less fat and is 100% tasty.
|Company Name||The healthy binge|
|Industries||Food and Beverage Services|
|Value of Company||10 Crore|
|Company Headquarters||Pune, Maharashtra|
|Company Size||11-50 employees|
|Special Products||Assorted Pack Baked Chips-Jowar, Amaranth, Quinoa, Ragi & Moringa -Cheese Amaranth Chips -Indian Masala Jowar Moringa Baked Chips -Chatpata Chaat Ragi Baked Chips -Smokey BBQ Quinoa Baked Chips -Cajun Spice Ragi Baked Chips -Salted Caramel Jowar Pops|
|Must use Ingredients||JOWAR, Bajra, Millets, Ragi, and Quinoa|
|Competitors||Kerala Banana Chips, Kettle Studio, and Flabites|
Unique selling propositions
|No Maida and Palm oil|
|All products are 100% baked|
In this company, they have spent 1 crore. Pranav has 46% equity and Karan has 36% equity. The remaining 16% goes to friends and family.
This company has been established in 2021, and since then they sold more than 2 lakh packets to date.
They got e-commerce in 13 cities and more than 15 platforms such as available on Flipkart and Amazon.
They also sell their product on their website.
|Lifetime sales||56 lakh|
|Last month sales||11 lakh|
|22 august||6 lakh|
|22 September||7.5 lakh|
|Net profit||14rs per product|
|Monthly Advertise||10% of Income|
The deal was finalized with Aman Gupta and Peyush Bansal for 50 lakhs rupees in exchange for 5% equity at a valuation of 10 Crore rupees.